Job Title: Marcomm Specialist
Department: Marketing Location: Shanghai
Harvard Bioscience a career with Harvard Bioscience ("HBIO") is an experience where our employees are energized and aligned to our purpose creating solutions to advance life sciences. HBIO is a venerable 100+ year old company, known as an innovative developer, manufacturer and distributor of scientific research tools for the life science market, known for technologies, products and services that enable fundamental research, discovery, and pre-clinical testing for drug development. Our customers range from renowned academic institutions and government laboratories to the world's leading pharmaceutical, biotechnology and clinical research organizations. With operations in North America, Europe, and China, we sell through a combination of direct and distribution channels to customers around the world. HBIO has serious growth potential. The Senior Leadership Team that took over approx. 18 months ago is determined to professionalize the various functions and to align the constituent brands in such a way that cross selling is an important factor of growth. Our products cover the range from molecular, cellular, tissue, organ, preclinal and clinical technologies and solutions.
Opportunity
The Marcomm Specialist is part of HBIO's Marketing Department who reports to the Senior Director of Marketing Communications. The qualified candidate will be responsible for creating communications programs that effectively describe and promote Harvard Biosciences’ brand image via graphics, brochures, electronic media, and other promotional materials. Researches and develops content for publication of products and applications. Familiar with a variety of the field's concepts, practices, and procedures. Performs a variety of tasks. A certain degree of creativity and latitude is expected.
Essential Job Functions
- Campaign creation, execution and metrics
- Copywriting for all forms of media
- Internet Content and Updates
- Survey creation, implementation, analysis and reporting
- Use of CRM for campaigns and marketing list creation
- Maintain social media content
- Direct mail and email creation for product launches, new applications, up-sell and cross-sell existing
- Virtual campaigns and webinars
Expected Functional Competencies:
- Aspire to world-class levels of performance
- Display a critical attention to details
- Feel comfortable managing multiple projects
- Project management experience is a plus (identify issues, provide options, and recommend the best solutions)
- Excellent writing skills
- Solid presentation skills
Education and Experience Required and/or equivalent:
Required: Bachelor's Degree in Communications, Marketing, Business, MBA or other.
Preferred: Master's degree preferred.
Experience: 3+ years of Market Communication required as a minimum. Copy writing experience.
Domain knowledge in Healthcare, Life Sciences or Biomedical Research a plus.
Travel: Estimated national or international travel: 10% of time.